Youth I.D.E.A.S. think tank latest report No. 49 on Improving Governance by Maximizing Effectiveness of Social Media
Findings
● An overwhelming majority (952) had found SAR Government information via social media, but 69.2% said there were not interactions and 77.0% said the posts were unattractive
● The largest proportion (29.3%) of all respondents said they most expected to get a response if they connect to the HKSARG via social media
Recommendations
● Formulate a HKSARG social media strategy to enable better governance
● Employ talents to manage HKSARG social media accounts
● Enhance interactive elements of the HKSARG's pages, such as cooperating with KOL and participating in social media challenges activities
Online survey period 18 February to
6 March 2020
Respondents 1,028 aged 15 - 34
Responsible group Governance
Full results and recommendations
in Chinese click here
Enquiries Sharon Cheung 3755 7039
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